Twinpine Mobile Advertising as part of its efforts to develop the local mobile ecosystem, drive innovation and birth entreprenuership among student developers and technology enthusiasts sponsored the annual Institute of Electrical and Electronics Engineering Student Professional Awareness Conference (SPAC) held on October 13th and 14th, 2011 at the Obafemi Awolowo University, Ile-Ife.
The program themed ‘Mobile, Internet and Business’ aimed at educating and sensitizing the students, especially those who plan to be entrepreneurs, on the evolution and role of internet and mobile technology on business and prospects for young entrepreneurs.
The event drew audience from students and faculty across a number of Universities and departments including the University of Lagos, University of Agriculture, Abeokuta, and the Osun State University, Univeristy of Ibadan and Federal University of Technology, Akure.
Day 1 had resource persons from the IT industry: James Fowe, Integration & Deployment Manager, EMS West Africa at Nokia and Elo Umeh, CEO Twinpine Mobile Advertising Network.
The seminar took off with Mr Fowe showing the how of building useful and relevant mobile tech products specifically for and by Nigerians. He further encouraged students to get to their books and learn, collaborate and network and in the end, come up with great solutions and generate buzz about what they are doing.
Mr Umeh, speaking on opportunities for upcoming entrepreneurs in the mobile tech space encouraged the audience to pursue what they love stating that there is a positive relationship between doing what one loves and productivity. In his words, “If you have love doing something, then it is no longer work, you are more productive”. He further went on to show students how to identify the chain of opportunities they have as students by sharing his story from the time of his writing his final year thesis to becoming the CEO.
Day 2 of the program took a more interactive and practical turn. It was a gathering of enthusiastic students who in one way or the other saw the opportunity to learn and build world class products and they gladly embraced the message. The day started off with Deji Balogun of Twinpine educating participants on the what of Mobile Advertising and its benefits over the traditional media, and how students can monetize their products via mobile advertising. A developer and student of the Federal University of Technology, Akure, Tomiwa Ijaware shared the experience of his internship with Twinpine and the principles that could be adopted to create great Mobile sties.
Oduntan Odubanjo, also of Twinpine, discussed in an interactive session global and local trends, opportunities and ideas in the mobile tech space. He shared on the opportunities for developers and entrepreneurs to earn good income from mobile sites, apps, portals and communities with successful case studies. Afterwards participants shared ideas with one another on products they will be building over the next 3 months.
The seminar ended on a practical session where the students were taught how to integrate the Twinpine ads into their applications.
In the end, it was a successful event with a great deal of knowledge transfer, exposure, motivation and networking taking place. This is what defines what we do at Twinpine: creating unrivalled value for all using the mobile platform.