From L -R: Ayodeji Balogun, Chief Technology Officer, Twinpine; Omobola Johnson, General Partner at TLCom Capital; Elo Umeh, Founder, Twinpine
Twinpine, Africa’s pioneer and premium mobile marketing company celebrated its fifth year of operations this year. Officially launched on August 1, 2011, the company was founded with a vision to help brands and businesses get more value from the primary channel that connects Africans to the world – Mobile.
The exclusive event hosted various digital marketing agencies, brand owners, IT experts and media practitioners to an event tagged “An Evening of Innovation with Twinpine” at the Renaissance Lagos Ikeja Hotel, Lagos on Thursday November 17, 2016.
Themed, The Future of Mobile Marketing: Data, Performance and Personalisation, the event buttressed predictions that personalised marketing, performance, and convergence through collection of consumer data will be key drivers of marketing communications in 2017 and beyond as brand owners seek to build on their equity and return on investment (ROI) despite the recession.
At the event, Twinpine unveiled its new ad formats (Native Ads, 3D Ads, Brand Cast, Call-to-Action Ads), Twinpine’s Mobile Intelligence Portal, Programmatic Platform and Adrenaline.
Special guests at the event were: Omobola Johnson, General Partner at TLCom Capital; Oti Ukubeyinje, Media Director at Sponge Digital; Jumoke Okikiolu, Head Product Marketing at Samsung West Africa; John Iseghohi, Digital Marketing & Strategy at Etisalat; and Tunde Kara, Director, Sales & Bus Dev (Pulse.ng) Ringier Africa.
For more information about Twinpine’s unique propositions, please visit: http://twinpinenetwork.com/
See photos below: