Nigeria’s leading Information and Communications Technology (ICT) company, MTN in partnership with Twinpine, a Terragon company with specialities in mobile marketing, have unveiled an upgraded version of MTN Mobile advertising.
Disclosed during a stakeholder gathering, the enhanced version of Mobile Advertising with self-service capability is a smart means of optimizing advertising budget, allowing brands and businesses to reach their profiled target audiences with ease. The gathering which held at the Wheatbaker Hotel, Ikoyi on Wednesday the 28th of March 2018, witnessed the gathering of industry giants who were presented with a live demo of the platform that guarantees cost efficiencies while reaching the target audience.
MTN Mobile Ads is a complementary channel for advertising that makes integrated marketing communications plans more comprehensive and airtight. As with most digital platforms, MTN Mobile Ads is measurable and can be tracked and the reports developed from the platform will show trends and extensive dynamics of targeted consumers.
Speaking at the gathering, Chief Enterprise Business Officer, MTN Nigeria, Lynda Saint-Nwafor stated that, “MTN as a brand aims to help its customers get the best of their business using services we provide. We’re particularly proud of our Mobile Advertising as it offers much more than receiving an SMS on your phone. MTN Mobile Advertising involves a wide array of channels like USSD, End-of-Call Notification, Balance Enquiry and Recharge Notification. With MTN Mobile Advertising, you have clear reach, targeting, real-time engagement, real-time audience, permission marketing, lasting conversations and a door to a world of opportunities. We believe our customers will get the best of the platform and will be just as impressed as we are”.
The platform prides itself in being overtly exact when targeting audiences along the lines of age, gender, location, spend, device type and operating system amongst other metrics to better the business’ Return on Investment (ROI). This solidifies the customers’ confidence in the fact that their actual target market, audience and group are being reached.
Commenting on how MTN Mobile Ads connects businesses with their target audiences, Chief Executive Officer (CEO) Terragon Group, Elochukwu Umeh said, “The new version of our Mobile Ads platform delivers superior results on mobile for consumer goods, financial services and SMEs. The direct channel offers participating customers and businesses an opportunity to connect with their target audience in their mobile journey from discovery to conversion. It is our hope that more businesses will take advantage of the performance this channel is able to deliver for them.”
With almost 60 million subscribers in total; over 50 million of them fully profiled and a large percentage opted in, this Mobile Ads platform offers SMS, USSD, End-of-call notifications, and location-based advertising amongst other features.
The latest “Mobile Economy” report from GSMA reveal that the mobile industry surpassed 5 billion unique subscribers last year and those total subscribers would approach 6 billion by 2025. Going by these figures and recent trends, it is clear that ‘mobile’ is the future of advertising globally.