With Internet access in Africa being largely mobile-centric with the majority of consumers getting online via their mobile devices, businesses are using it to reach and interact with their customers via marketing and advertising. One of the down-sides with mobile advertising in Africa has typically been the lack of sufficient local web sites that are able to carry locally targeted ads to an African consumer market.
Elo Umeh speaks with Founder of Kenya Internet Marketing Association, Moses Kemibaro in Nairobi, on TwinPinein-depth and the plans for growing their mobile ad network throughout Africa in 2013.
Watch the video below.
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