Our mobile advertising product, Adrenaline, has the ability to target granularly based on a combination of first-party subscriber anonymised data (location, gender, billing and connection type etc.), second party data from the web and third-party data from partner data vendors granularly based on a combination of first-party subscriber anonymised data (location, gender, billing and connection type etc.), second party data from the web and third-party data from partner data vendors.
How it works
Adrenaline is a highly scalable, cloud-ready and robust mobile advertising platform built to serve the needs of the mobile advertising market in developing economies by enabling cross-channel mobile advertising monetization on all telco channels as well as web/app publisher channels (web and non-web channels) from one single interface – Telco channels as well as web/app publisher channels (web and non-web channels) from one single interface.
The value it creates
Adrenaline provides a range of benefits to all key stakeholders – advertisers, and subscribers:
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For Advertisers
Pan African scale
Cross-channel inventory mix (web and non-web) leads to better conversions
Telco channels offer an effective direct response channel
The availability of audience segments means advertisers can pick out the relevant audience for their campaigns reducing wastage and maximizing spend
Telco channels enables advertisers in Africa to effectively reach the mass market a bulk of whom are still offline and are affected by low literacy rates
For Subscribers
Ads are targeted, relevant and more appealing
Frequency capping reduces the number of time a particular ad is exposed reducing nuisance levels
Subscribers are kept informed on latest promos and offers
Improved user experience